Updated 1 October 2026 · Pludor team · 2 sources
Switch on win-back emails (45 days without an order, featuring your active promo), order-again reminders (14 days after delivery) and re-engagement check-ins (30 days without a visit or order), plus an optional win-back discount.
Past customers forget you unless you remind them - and writing those emails is easy to put off.
Three automatic email flows that bring past customers back. You need a Pludor store - free to create.
In Pludor, open Promotions in the Growth & AI menu, enable the Win-back email flow, create a promo code to feature in it, optionally set a Win-back Discount in Settings, then save. The emails send automatically after that - no manual sending.
A win-back email is an automated message sent to a past customer who has stopped buying, usually featuring a discount to lure them back. Pludor sends it automatically after 45 days without an order, which is a common point where a customer has gone quiet but can still be won back.
The flows are on for every store, including the Free plan - you get a free amount of marketing emails every month (500), then pay only for what you use at 1 credit = 1 cent. There's no separate subscription for the email feature itself.
Win-back targets customers who haven't ordered in 45 days, order-again reminds a customer 14 days after a delivery to buy again, and re-engagement checks in after 30 days without a visit or order. On Pludor you can switch all three on in Promotions and they run at those timings automatically.
Set up an order-again email that goes out a couple of weeks after delivery, when the customer may be running low or ready to buy again. On Pludor, enable Order-again emails in Promotions and it sends automatically 14 days after each delivered order.
The flows handle the sending, but the message matters - a good win-back email names the product and includes a reason to come back, like a promo code. Pludor's free Abandoned Cart Message Writer can draft that kind of message for you, and you can try it without an account.
Yes, a discount gives a lapsed customer a concrete reason to return, and it's the most common win-back tactic. On Pludor you create a promo code under Promotions and optionally set a Win-back Discount in Settings, and the win-back emails feature it automatically.
In Pludor, open Promotions in the Growth & AI menu, use the Create a promo code section to set the code, discount and expiry, then save. Once the automated email flows are enabled, your active promo is featured in the win-back emails.
Yes - past customers forget you unless you remind them, and repeat buyers are usually cheaper to win than new ones. On Pludor the flows are available on the free plan with a monthly free amount of emails, so a small store can run them at no upfront cost.
Send a test first - place a test order or lead and confirm the automated action ran. On Pludor you can also check the Failed section in Outreach to see any message that couldn't be delivered and follow up manually.
On for every store, including the Free plan - a free amount every month, then pay only for what you use (1 credit = 1 cent).
1. Open Promotions 2. Tick the flows 3. Create a promo 4. Set a discount 5. Save Full step-by-step guide: pludor.com/tutorials/automated-customer-emails
Win-back after 45 days. Order-again after 14 days. Re-engagement after 30 days. Win-back discount.
Stores with repeat-purchase products.
Promotions & Promo Codes: sale prices, promo codes and automated customer emails. Automation Rules: if-this-then-that rules for orders, leads and follow-ups. CRM, Inbox & Outreach: one inbox for WhatsApp, SMS, email and chat, with leads, templates and campaigns.
What it does, who it is for and what it costs: Win-back, Order-Again & Re-engagement Emails.
On for every store, including the Free plan - a free amount every month, then pay only for what you use (1 credit = 1 cent).
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Open my free storeChecked 1 October 2026. Fees and rules change; follow the links for the latest.