Updated 1 October 2026 · Pludor team · 2 sources
Switch on win-back emails (45 days without an order, featuring your active promo), order-again reminders (14 days after delivery) and re-engagement check-ins (30 days without a visit or order), plus an optional win-back discount.
Past customers forget you unless you remind them - and writing those emails is easy to put off.
5 steps, in this order. Each one is explained in the step-by-step guide.
Set up automatic follow-up emails that trigger based on customer behavior. Pludor does this with three flows: win-back emails after 45 days without an order, order-again reminders 14 days after delivery, and re-engagement check-ins after 30 days without a visit or order. Enable them in Promotions under the Growth & AI menu and save.
A win-back email is a message sent to a customer who has gone quiet, usually with a promo to tempt them back. Pludor sends it automatically after 45 days without an order and features your active promo code, plus an optional win-back discount you can set in Settings.
On Pludor they're on for every store, including the Free plan - you get a free amount of marketing emails each month (500), then pay only for what you use at 1 credit = 1 cent. There's no separate subscription for the email flows themselves.
An order-again reminder nudges customers to repurchase a product they've already bought. In Pludor, it's built in: the reminder sends automatically 14 days after an order is delivered. Just tick the Order-again flow in Promotions under the Growth & AI menu and save.
Win-back targets customers who haven't ordered in a long time (Pludor uses 45 days without an order) and typically includes a discount. Re-engagement is a lighter check-in that fires sooner - after 30 days without a visit or order - to keep you top of mind before the customer is fully lost.
A discount gives lapsed customers a concrete reason to return, so it works well in win-back emails. In Pludor you can set a Win-back Discount in Settings and create a promo code in Promotions that gets featured in the win-back emails automatically. Just keep the discount small enough to protect your margins.
In Pludor, open Promotions in the Growth & AI menu, then under Create a promo code set the code, discount and expiry. Once it's active, your win-back emails automatically feature that promo - you don't need to paste it into each message.
No - with the right tool it's a few clicks. On Pludor you open Promotions, tick the flows you want, create a promo, optionally set a win-back discount, and save; the emails send automatically from then on. It's available on the Free plan, so you can try it without paying anything upfront.
Check for delivery failures after sending your automated messages. In Pludor, you can open the Failed section in Outreach to see any message that couldn't be delivered. It's also worth placing a test order or lead to confirm your automation rules run correctly.
Yes, multi-channel follow-up works better than email alone for many customers. Pludor's Inbox unifies WhatsApp, SMS, email and chat in one place, and you can save quick-reply templates and set Nudges for reminders. Connect your channels under Channels in the Operations menu to get started.
Switch on win-back emails (45 days without an order, featuring your active promo), order-again reminders (14 days after delivery) and re-engagement check-ins (30 days without a visit or order), plus an optional win-back discount.
Stores with repeat-purchase products.
Past customers forget you unless you remind them - and writing those emails is easy to put off.
On for every store, including the Free plan - a free amount every month, then pay only for what you use (1 credit = 1 cent).
1. Open Promotions 2. Tick the flows 3. Create a promo 4. Set a discount 5. Save Full step-by-step guide: pludor.com/tutorials/automated-customer-emails
Win-back after 45 days. Order-again after 14 days. Re-engagement after 30 days. Win-back discount.
Stores with repeat-purchase products.
Promotions & Promo Codes: sale prices, promo codes and automated customer emails. Automation Rules: if-this-then-that rules for orders, leads and follow-ups. CRM, Inbox & Outreach: one inbox for WhatsApp, SMS, email and chat, with leads, templates and campaigns.
Every step, in order: How to use Win-back, Order-Again & Re-engagement Emails.
On for every store, including the Free plan - a free amount every month, then pay only for what you use (1 credit = 1 cent).
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Open my free storeChecked 1 October 2026. Fees and rules change; follow the links for the latest.