How to use Pludor Product Identifiers (Brand, GTIN, MPN, SKU, Cost): step-by-step guide

How do I use Product Identifiers (Brand, GTIN, MPN, SKU, Cost), step by step?

The fields Google Shopping, Meta and AI shopping assistants look for. You need a Pludor store - free to create.

1. Edit a product: Open Products and edit the product.
2. Add identifiers: Fill Brand, GTIN/UPC/EAN and MPN if the product has them.
3. Add SKU and condition: Set SKU and condition (new, used, refurbished).
4. Add cost: Enter your cost and supplier (private).
5. Save: Your feed picks up the new fields automatically.

What's the difference between GTIN, MPN, SKU and brand on a product listing?

Brand is the manufacturer name, GTIN (also written as UPC or EAN) is the barcode number on the product's packaging, and MPN is the manufacturer part number. SKU is your own internal stock code for tracking inventory. In Pludor you can fill all of them per product, and Brand, GTIN and MPN flow into your product feeds and structured data automatically.

Do I need a GTIN to sell on Google Shopping?

Products without brand and GTIN get limited reach in Shopping ads and AI shopping answers, so adding them helps a lot. If your product has a barcode, use the number printed on the packaging. In Pludor, open Products, edit the product, and fill the GTIN/UPC/EAN field - your feed picks it up automatically.

How do I add brand and barcode details to my products step by step?

Open Products in your store dashboard, edit the product, and fill in Brand, GTIN/UPC/EAN and MPN if the product has them. Then set the SKU and condition (new, used, or refurbished), and save. In Pludor, the feed updates automatically once you save - no extra export step needed.

Where do I enter my product cost and supplier without customers seeing it?

In Pludor, cost and supplier are private fields that stay out of your feeds and product pages - they're for your own margin tracking. Edit the product, enter your cost and supplier, and save. Only Brand, GTIN and MPN flow into product feeds and structured data.

How do I connect my product feed to Google Merchant Center?

Your feed URL is pludor.com/feeds/products.xml?tenant={your-store-slug}. In Google Merchant Center, add a scheduled-fetch data feed, paste that URL, and set a daily fetch. Then fix any warnings (like missing images or prices) in your Products section and create your Shopping campaigns.

Does the same product feed work for Meta and TikTok catalogs?

Yes. The same feed URL works in Meta Commerce Manager and TikTok Catalog Manager as well as Google Merchant Center. Add it as a scheduled-fetch data feed in each platform and set a daily fetch. If you get warnings, add the missing images or prices in your Products section.

How much does it cost to use product identifiers and feeds on Pludor?

Product identifiers and feeds are on for every store, including the Free plan at $0 with no item limit. Each month a free amount of everything is included (for example 3,000 visits and 100 AI replies); past that you pay only for what you use, in credits where 1 credit equals 1 cent. New stores also get 500 free credits.

What condition values should I use for used or refurbished products?

Use new, used, or refurbished - those are the condition options in Pludor. Set it when you add the SKU on each product, before saving. The condition flows into your feeds so ad platforms show your product correctly.

Can I make a barcode for my product if it doesn't have one?

Yes, Pludor has a free Barcode Generator - enter your product code and get a barcode you can print on labels. It's free and instant, with no account needed. You can find it linked from the product identifiers tutorial page.

I resell branded products - is that a problem for Shopping ads?

No, reselling branded products is fine, but you must fill in the Brand, GTIN/UPC/EAN and MPN so the platforms can match your listings to the right products. Without brand and GTIN, your reach in Shopping ads and AI shopping answers is limited. Pludor is built for this: resellers of branded products get identifier fields on every product, and the feed picks them up automatically.

How much does Pludor Product Identifiers (Brand, GTIN, MPN, SKU, Cost) cost?

On for every store, including the Free plan ($0, no item limit). Every feature is on for every store. Each month a free amount of everything is included (for example 3,000 visits, 100 AI replies and 30 bookings); past that you pay only for what you use, in credits (1 credit = 1 cent). New stores get 500 free credits. Monthly plans are optional bundles of credits with bigger free amounts and a lower fee. Pludor charges a platform fee of 4.99% + $0.90 per paid online order, deducted before payout. Card processing (Stripe) is charged separately by the processor. Cash sales recorded in POS carry no platform fee, and wallet-to-wallet transfers between Pludor users are free.

How do I get started with Pludor Product Identifiers (Brand, GTIN, MPN, SKU, Cost)?

1. Edit a product 2. Add identifiers 3. Add SKU and condition 4. Add cost 5. Save Full step-by-step guide: pludor.com/tutorials/product-feed-fields