Updated 1 October 2026 · Pludor team · 3 sources
Pludor Ads is a self-serve ad network inside Pludor: build a campaign (objective, budget, schedule), an ad set (placement, country/city/interest targeting, CPM or CPC bid) and a creative (headline, body, image, call-to-action), then pause, resume or boost it from pludor.com/ads and read spend and performance in reports.
Big ad platforms are expensive for a small seller, and the audience is not necessarily ready to buy from a small independent store.
Self-serve ads shown inside Pludor's feeds, shop, video and messaging surfaces. You need a Pludor store - free to create.
Go to pludor.com/ads and choose New Campaign. Pick an objective, budget and schedule, then choose placements (home feed, shop, Flika, etc.), targeting (countries, cities, interests) and CPM or CPC bidding. Write your headline, body, image and call-to-action, preview it, and launch - you can then pause, resume or boost the campaign from the reports.
There's no subscription - you set a daily or total budget and pay for what you spend. Placements have minimum bids from $1.50 to $4.00 CPM, and CPC floors are one tenth of the CPM floor. If you bid below a placement's floor, your bid is raised to the floor.
Ads run inside Pludor only, across 8 placements: the home feed, Signals, marketplace, Wayfare, Flika, messages, Academy and shop. They don't appear on external networks like Google or Meta. That means you're reaching people already shopping, watching video or learning on Pludor.
Yes, via your product feed. Pludor gives you a feed URL in Google Shopping format (pludor.com/feeds/products.xml?tenant={your-store-slug}) that you submit as a scheduled-fetch feed in Google Merchant Center, Meta Commerce Manager or TikTok Catalog Manager. You then create Shopping or catalog campaigns in those platforms, where they're run and billed.
It's aimed at small independent sellers who find big platforms expensive. Pludor's placement floors start at $1.50 CPM, versus the typically higher minimum spends and learning phases on Meta, TikTok or Google. The trade-off is reach: your ads only show to Pludor shoppers, video viewers and learners, not a general social or search audience.
No. You just need a Pludor store, which is free to create at pludor.com/setup with no card needed. Ads Manager itself has no subscription - you set your own daily or total budget and pay per placement floors. New stores also get 500 free credits for Pludor's tools and AI.
Write a clear hook, a specific offer and a direct call-to-action, then preview the ad before launching. Pludor also has a free AI Ad Analyzer: paste your ad and it scores it and tells you what to fix in the hook, offer and call-to-action. It's free to try with 8 runs an hour and no account needed.
CPM means you pay per thousand impressions; CPC means you pay per click. On Pludor you choose either one per ad set, and each placement has a floor - $1.50 to $4.00 CPM, with CPC floors at one tenth of the CPM floor. Pick CPM to build awareness, CPC when you want visits to your store.
In the ad set step, choose which placements to run on and target by country, city and interests. For a local service business, city targeting on Wayfare placements makes sense; for products, the home feed, marketplace and shop placements reach active shoppers. You can watch the reports and pause or boost campaigns based on what performs.
Ads Manager reports show impressions, clicks and spend for each campaign. For deeper insight, open Analytics & Traffic from your store dashboard to compare date ranges, see which links, posts or ads brought visits, and spot high-view, low-sale products to improve. You can also export reports from the Exports menu.
Inside Pludor: the home feed, Signals, marketplace, Wayfare, Flika, messages, Academy and shop placements.
1. Open Ads Manager 2. Set the campaign 3. Choose placements and targeting 4. Write the ad 5. Launch and optimise Full step-by-step guide: pludor.com/tutorials/ads-manager
Ads run inside Pludor only - not on external networks. Bids below a placement's floor are raised to the floor.
Ads reach people already shopping on Pludor, with low placement minimums. Audience: typically general social or search audience; on Pludor, pludor shoppers, video viewers and learners. Starting spend: typically platform minimums and learning phases; on Pludor, placement floors from $1.50 CPM.
8 placements: home feed, Signals, marketplace, Wayfare, Flika, messages, Academy and shop. CPM or CPC bidding with per-placement floors ($1.50-$4.00 CPM). Country, city and interest targeting. Campaign pause, resume and boost. Reports with impressions, clicks and spend. Separately: a Google-Shopping-format product feed you can submit to Google Merchant Center, Meta Commerce Manager and TikTok Catalog Manager.
Ads in Pludor placements, Impression, click and spend reports.
Sellers promoting products to Pludor shoppers, creators growing a channel, service businesses and Wayfare providers wanting local reach.
Ads run inside Pludor only - not on external networks. Bids below a placement's floor are raised to the floor.
Online Store: a branded storefront with products, services, cart and checkout. Product Feeds (Google, Meta, TikTok & AI): catalog feeds for Google Merchant Center, Meta and TikTok catalogs, and AI shopping assistants. Analytics & Traffic: visits, sources, conversion and sales in one dashboard. AI Studio: video, image, voice, music and writing AI models in one studio, connected to your store. Promotions & Promo Codes: sale prices, promo codes and automated customer emails.
What it does, who it is for and what it costs: Ads Manager.
No subscription needed. You set a daily or total budget; placements have minimum bids from $1.50 to $4.00 CPM (CPC floors are one tenth of CPM).
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Open my free storeChecked 1 October 2026. Fees and rules change; follow the links for the latest.