Updated 1 October 2026 · Pludor team · 3 sources
UGC creators land clients with a focused portfolio of short sample videos, a rate card that prices content and usage rights separately, direct pitches to brands that fit, written contracts, and deposits before filming. Retainers for monthly content give steady income.
UGC is content brands use in their own ads and pages. You are selling video plus the right to use it.
Make sample videos with products you own.
Base video price plus usage rights, raw footage and revisions.
Permission for the brand to use your content, for how long and where.
Short, specific, with samples relevant to them.
Offer monthly packages after a successful first project.
No; brands pay for the content, not your audience.
If posted on your own channels as an endorsement, yes (FTC).
Yes, especially with new clients.
One or two included; more at a fee.
Use card or online payments that support the brand's country (Stripe).
Specialists charge more.
Offer ad edits and variations.
Agencies need reliable creators.
Teach UGC once established.
Ask brands for ad performance to strengthen your pitch.
AI helps UGC creators work faster.
Do not use AI faces or voices where a brand expects real UGC without telling them.
Pludor gives UGC creators a free portfolio page with packages, deposits and booking for brand calls.
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Set up my UGC pageChecked 1 October 2026. Fees and rules change; follow the links for the latest.