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For UGC creators

Stop Working for Peanuts. Start Booking Retainers.

Updated 1 October 2026 · Pludor team · 3 sources

UGC creators land clients with a focused portfolio of short sample videos, a rate card that prices content and usage rights separately, direct pitches to brands that fit, written contracts, and deposits before filming. Retainers for monthly content give steady income.

Set up my UGC page →Free to start - no card needed

Start here

UGC is content brands use in their own ads and pages. You are selling video plus the right to use it.

What you need

  • 5 to 10 sample videos in your niche
  • A rate card
  • Usage rights terms
  • A contract and deposit process
  • A pitch template

Beginner mistakes to avoid

  • Giving unlimited usage rights for free
  • No deposit
  • Too broad a niche
  • Unlimited revisions

How to do it

How do I build a UGC portfolio with no clients?

Make sample videos with products you own.

  1. Pick a niche
  2. Film 5 to 10 styles: unboxing, testimonial, how-to
  3. Keep them short with hooks
  4. Host them on one page

How do I price UGC?

Base video price plus usage rights, raw footage and revisions.

  1. Set a per-video base
  2. Add usage rights by duration and channels
  3. Price paid-ad usage higher
  4. Offer bundles

What are usage rights?

Permission for the brand to use your content, for how long and where.

  1. Define channels (organic, paid ads)
  2. Set a duration
  3. Price extensions
  4. Put it in the contract

How do I pitch brands?

Short, specific, with samples relevant to them.

  1. Find brands with active ads
  2. Reference their product
  3. Link 2 or 3 relevant samples
  4. Offer a clear package

How do I turn clients into retainers?

Offer monthly packages after a successful first project.

  1. Deliver on time
  2. Ask about results
  3. Propose monthly volume
  4. Discount slightly for commitment

Common questions

Do I need followers for UGC?

No; brands pay for the content, not your audience.

Do UGC videos need disclosure?

If posted on your own channels as an endorsement, yes (FTC).

Should I take deposits?

Yes, especially with new clients.

How many revisions?

One or two included; more at a fee.

How do I get paid internationally?

Use card or online payments that support the brand's country (Stripe).

Going further: scale and grow

Niche specialisation

Specialists charge more.

Editing services

Offer ad edits and variations.

Agency partnerships

Agencies need reliable creators.

Courses

Teach UGC once established.

Track results

Ask brands for ad performance to strengthen your pitch.

Use AI for this

AI helps UGC creators work faster.

  1. Hooks. Brainstorm opening lines.
  2. Scripts. Draft short scripts.
  3. Pitches. Personalise emails.
  4. Captions. Write variations.
  5. Contracts. Draft terms to review.

Be careful

Do not use AI faces or voices where a brand expects real UGC without telling them.

Doing this on Pludor

Pludor gives UGC creators a free portfolio page with packages, deposits and booking for brand calls.

  • Portfolio page
  • Packages and deposits
  • Brand call booking
  • Invoices

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Set up my UGC page

Sources

  1. FTC: Endorsement Guides FAQ
  2. Stripe pricing
  3. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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