Sell on Claude: how to get your products found by Claude
Updated 1 October 2026 · Pludor team · 3 sources
Claude doesn't have a built-in shop. It finds products with web search, and it can search a store's live catalog through an MCP connector - the open standard Anthropic created for connecting Claude to outside tools Claude. To sell to people using Claude, publish clear product pages and offer an MCP connection; the purchase happens on your own checkout.
Start here
Claude is used for research and work. When someone asks it to find or compare products, it reads the web and any tools they've connected.
What you need
- Public, well-structured product pages
- An MCP server or connector for your catalog (or a platform that has one)
- A checkout people can finish in their browser
- Accurate prices and stock
- Clear policies
Beginner mistakes to avoid
- Assuming Claude has a shopping tab
- Product pages that need JavaScript to show basic facts
- No way for AI apps to read your live catalog
- Inconsistent prices between pages and feeds
How to do it
How do I get my products found by Claude?
Make product pages readable for web search, and give Claude a way to search your catalog through MCP.
- Write full product pages with specs and prices
- Add schema.org Product data
- Use a platform with an MCP server (every Pludor store is searchable at mcp.pludor.com)
- Tell customers they can add it to Claude as a connector
How do I build an MCP connector for my store?
Create an MCP server that exposes search and product details, following the open MCP standard Claude.
- Read the MCP documentation at modelcontextprotocol.io
- Expose read tools first: search products, get product, store info
- Keep write actions (orders) behind sign-in and confirmation
- Submit it to the Claude Marketplace if you serve teams
How do customers add a store to Claude?
In Claude, they add a custom connector with the store's MCP address.
- Open Customize, then Connectors in Claude
- Choose Add custom connector
- Paste the MCP address (for Pludor: https://mcp.pludor.com/mcp)
- Ask Claude to search the store
Can Claude place orders for buyers?
Only through tools that allow it; most store connectors start with read-only search. Buyers usually finish checkout on the store's site.
- Offer read tools first
- Add ordering only with sign-in and a confirmation step
- Send a receipt by email
- Keep refunds simple
How do I sell to businesses through the Claude Marketplace?
The Claude Marketplace lists connectors, plugins, agents and service partners for teams using Claude Claude.
- Build an MCP connector or plugin
- Follow Anthropic's builder process
- Explain clearly what it does and what data it uses
- Support it like any product
Common questions
Can you buy things through Claude?
Claude can research and compare products and search stores you connect, but it has no built-in checkout - you buy on the store's site.
Does Claude have a shopping feature like ChatGPT?
Not a shopping tab. It relies on web search and connectors such as MCP servers Claude.
What is MCP?
The Model Context Protocol, an open standard for connecting AI apps to outside systems; Claude and ChatGPT support it (MCP).
What is the Claude Marketplace?
A place where teams find connectors, plugins, agents and service partners for Claude Claude.
Can Claude search my Shopify or Amazon store?
Claude has connectors for store owners - for example Shopify and Amazon Selling Partner - to manage their own stores.
Is it safe to let Claude shop for me?
Use connectors you trust, keep purchases behind your own confirmation, and check the seller before paying.
Can small businesses be found by Claude?
Yes - clear product pages and an MCP connection matter more than size.
How do I connect Claude to Pludor?
Add https://mcp.pludor.com/mcp as a custom connector; Claude can then search Pludor stores, products, pricing and free tools.
Does selling on Claude cost anything?
There is no listing fee for being found; you pay your normal store and payment fees when you sell.
Going further: scale and grow
Agents are coming
Businesses are building shopping agents on Claude; a clean catalog API makes your store usable by them.
Read first, write later
Start with search; add ordering only with sign-in and confirmation.
Docs matter
Clear tool descriptions help Claude use your connector well.
Cover every assistant
See Sell on AI for ChatGPT, Perplexity and Google.
Measure
Log which products AI tools search for.
Use AI for this
Make your store Claude-friendly.
- Product pages. Fill specs and FAQs.
- Structured data. Add Product markup.
- Connector. Offer an MCP search tool.
- Tool docs. Describe each tool simply.
- Testing. Ask Claude to find your products.
Be careful
Never expose private customer data through a connector.
Let Claude search your Pludor store
Pludor runs a public MCP server. Anyone can add it to Claude (or ChatGPT, Cursor or VS Code) and ask about Pludor products, stores, features and pricing - no key needed. Purchases stay in Pludor, where buyers confirm each order.
- Address: https://mcp.pludor.com/mcp
- Step-by-step setup for each app: Add Pludor to your AI
Doing this on Pludor
Put your products on Pludor and they become discoverable across ChatGPT, Perplexity, Google and Claude. Today buyers find you in those assistants and buy through your Pludor checkout; Pludor's MCP layer is being built so that, as the assistants allow it, people will be able to buy right inside them.
- Discoverable in ChatGPT, Perplexity, Google and Claude
- MCP for Claude and other assistants
- Free store and checkout
- Google and ChatGPT feeds too
- WordPress: choose what sells
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Connect my store to AISources
Checked 1 October 2026. Fees and rules change; follow the links for the latest.