Sell on AI: get your products recommended by ChatGPT, Perplexity, Gemini and Claude
Updated 1 October 2026 · Pludor team · 8 sources
To sell on AI assistants, your products need to be where they look: a clean product feed (ChatGPT and Google use feeds), structured, public product pages they can read, and an AI connection (MCP) for assistants like Claude. Results in ChatGPT are organic, not paid OpenAI, and most purchases now finish on your own site, so you still need a store and checkout.
Start here
AI assistants don't browse like people. They read product data, compare facts and pick what best fits the question. The stores that win give them clean, complete, honest data.
What you need
- A store with a real checkout (your site or a marketplace)
- Complete product data: title, clear description, price, stock, photos, brand, GTIN or SKU
- A product feed for ChatGPT and Google
- Public product pages with structured data (schema.org Product)
- Reviews and clear shipping and returns policies
Beginner mistakes to avoid
- Thin titles like "Blue Dress" instead of what it is, who it is for and key facts
- Prices or stock that don't match between the feed and the page
- Paying for "AI ranking" services - ChatGPT results aren't ads
- Hiding shipping costs or return rules
- Blocking AI crawlers by mistake in robots.txt
How to do it
How do I get my products to show up in ChatGPT, Perplexity or Gemini?
Give each assistant the product data it reads: feeds for ChatGPT and Google, clean public pages for Perplexity and Claude.
- Complete every product's title, description, price, stock and photo
- Publish a product feed (Pludor makes one for every store)
- Submit it to Google Merchant Center (free) and share it with ChatGPT through the Agentic Commerce Protocol
- Keep product pages public and fast
- Collect reviews
What do AI assistants look at when they recommend a product?
Relevance to the question, price, availability, reviews and how complete and trustworthy the product data is.
- Match titles to how people ask ("waterproof hiking boots for wide feet")
- Put key facts in the description: size, material, who it is for
- Keep price and stock current
- Show ratings and reviews
- Say clearly who sells and ships it
Can I sell on AI without Shopify or Amazon?
Yes. You need a store with a checkout and a product feed - Pludor gives you both for free, and its feeds go to ChatGPT, Google and AI assistants.
- Open a free Pludor store (or connect WooCommerce with the Pludor plugin)
- Add products with full details
- Choose where they show on the Sell on Pludor tab
- Share your store link everywhere
How do I write product descriptions AI can understand?
Plain facts first, then benefits - no hype words.
- Lead with what it is and who it is for
- List size, material, compatibility, care
- Answer the top 3 questions buyers ask
- Avoid "best ever" claims you can't back
How do I sell on AI from outside the US?
Discovery (being recommended) works in many countries; in-chat checkout like Perplexity Instant Buy is US-only for now, so buyers finish on your site.
- Show prices in your currency and say where you ship
- Make sure your checkout takes cards from abroad
- List shipping times honestly
- Use a feed that states currency and availability
How do I know if AI assistants are sending me buyers?
Watch referrals from chatgpt.com, perplexity.ai and gemini.google.com in your analytics, and ask buyers where they found you.
- Check referral sources in your stats
- Add "How did you find us?" at checkout
- Track which products AI buyers choose
- Improve the data on those products first
Common questions
Can you sell products through ChatGPT?
ChatGPT recommends products and links to where to buy them. OpenAI now focuses on discovery, with checkout on the merchant's own site OpenAI.
If my products are on Pludor, can people buy them right inside ChatGPT or Claude?
Not yet. Today Pludor makes your products discoverable in ChatGPT, Perplexity, Google and Claude, and buyers check out through your Pludor store. Pludor's MCP layer is being built so that, as the assistants allow it, people can buy right inside them.
Do I have to pay to appear in AI shopping results?
No. ChatGPT's product results are organic and not ads (OpenAI); Google free listings and the Perplexity Merchant Program are free.
Which AI assistant is best for selling?
Cover them all with one good product feed and clean product pages - each assistant reads them differently, but the same data works everywhere.
Is buying through an AI assistant safe?
You still buy from the store, with its own returns and protections. Check the seller name, price and returns policy before you pay.
Does AI shopping work on Etsy, Shopify or WooCommerce stores?
Yes. Marketplaces and platforms share feeds; WooCommerce stores can use the Pludor plugin to choose which products go to Pludor and its AI feeds.
What is the Agentic Commerce Protocol?
An open standard from OpenAI and Stripe that lets merchants share product feeds and connect checkout with AI agents (OpenAI).
What is MCP and why does it matter for selling?
The Model Context Protocol lets AI apps like Claude connect to outside tools; an MCP connection lets assistants search a store's live products (MCP).
Can AI assistants see my prices and stock?
Only what you publish in your feed and pages. Keep both current so assistants never quote a wrong price.
Will AI replace my online store?
No - assistants send buyers to stores. A store with a good checkout is still where the sale happens.
How fast do products show up in AI answers?
It depends on each platform's crawl and feed schedule - often days, not minutes.
Going further: scale and grow
Product data is the new SEO
Titles, attributes and reviews decide whether an assistant recommends you.
One feed, many assistants
Keep one accurate feed and reuse it for Google, ChatGPT and Meta.
Answer questions on the page
A short FAQ on each product page helps assistants answer buyers.
Watch the referrals
AI traffic is small but high-intent; improve what it already sells.
Stay honest
Wrong prices or fake reviews get stores dropped fast.
Use AI for this
Use AI to get ready for AI shopping.
- Rewrite titles. Make them describe the product and buyer.
- Fill attributes. Turn photos and notes into size, material and care.
- Write FAQs. Answer the questions buyers ask most.
- Check your feed. Find missing prices, photos or stock.
- Watch trends. See what people ask assistants in your niche.
Be careful
Check every AI-written fact before you publish it.
Where AI shoppers find products
Each assistant gets product information a different way. Checked 1 October 2026 on each platform's own pages.
| How products get in | Where the buyer pays | Cost to the seller | Learn more | |
|---|---|---|---|---|
| ChatGPT | Product feeds through the open Agentic Commerce Protocol, plus what it finds on the web | On your website or app - OpenAI moved away from its in-chat Instant Checkout OpenAI | No fee to be shown; results are organic, not ads (OpenAI) | Sell on ChatGPT |
| Perplexity | Its web index, plus the free Perplexity Merchant Program (Perplexity) | Instant Buy with PayPal for US shoppers, or your site (PayPal) | Merchant Program is free | Sell on Perplexity |
| Google (Search, AI Mode, Gemini) | Google Merchant Center product data | Your website | Free listings cost nothing (Google) | Google free listings |
| Claude | Web search, and connectors built on MCP (Claude) | Your website - Claude has no built-in shop | No listing fee | Sell on Claude |
| Facebook and Instagram | A catalog in Meta Commerce Manager, fed by a product feed (Meta) | Your site; in-app checkout is US and limited sellers (Meta) | Free to list | Meta catalogs |
AI shopping changes fast; follow the links for the latest.
Doing this on Pludor
Put your products on Pludor and they become discoverable across ChatGPT, Perplexity, Google and Claude. Today buyers find you in those assistants and buy through your Pludor checkout; Pludor's MCP layer is being built so that, as the assistants allow it, people will be able to buy right inside them.
- Discoverable in ChatGPT, Perplexity, Google and Claude
- Free store and checkout
- Google, ChatGPT and Meta feeds
- MCP for AI assistants
- WordPress plugin: choose what sells
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Get my products into AISources
- OpenAI: Powering product discovery in ChatGPT
- OpenAI Help: Shopping with ChatGPT search
- OpenAI: Agentic Commerce Protocol key concepts
- Perplexity: Shop like a Pro (Merchant Program)
- PayPal: Perplexity Instant Buy
- Google: Free listings for products
- Meta: Upload products with a data feed
- Claude: Claude Marketplace
Checked 1 October 2026. Fees and rules change; follow the links for the latest.