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Live commerce: sell while you are live

Updated 1 October 2026 · Pludor team · 2 sources

Live commerce is selling during a live video: viewers watch you show the products, ask questions in chat and buy without leaving the stream. On Pludor you go live from your dashboard with products attached for in-stream checkout, run live auctions, receive gifts and sell paid tickets with replay access. Streaming itself is free - Pludor does not charge for going live.

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Live commerce is selling during a live video: viewers watch you show the products, ask questions in chat and buy without leaving the stream. On Pludor you go live from your dashboard with products attached for in-stream checkout, run live auctions, receive gifts and sell paid tickets with replay access. Streaming itself is free - Pludor does not charge for going live.

What you need

  • In the stream: Products attached for checkout, live chat, auctions, gifts and super-chats
  • Paid events: Ticket price, optional seat limit, replay access for ticket holders
  • Reminders: Followers get show reminders by push, SMS and email
  • Cost to stream: Free - the platform fee applies only to paid orders, tickets and gifts

Beginner mistakes to avoid

  • A stable internet connection is needed; viewers on weak connections may see lower quality.
  • Shows have a maximum length per broadcast.

How to do it

Run a show

  1. Schedule it: Date, time and thumbnail - followers get reminders.
  2. Attach products: So viewers can buy during the show.
  3. Go live: From your dashboard on a stable connection.
  4. Keep the replay if you want it: Replays are kept when you choose; ticket holders can watch paid replays.

Common questions

What is live commerce and how does it actually work?

Live commerce means selling during a live video: viewers watch you show products, ask questions in chat, and check out without leaving the stream. You schedule a show, attach your products so they can buy mid-broadcast, then go live. Pludor Live Selling does exactly this, with real-time checkout built into the stream.

How much does it cost to go live and sell on a live shopping platform?

On Pludor, going live is completely free - there is no charge to stream. The platform fee (4.99% + $0.90 per order) applies only to paid orders, tickets and gifts, deducted before payout. Card processing is charged separately by the processor.

What do I need to set up my first live selling show?

You need products attached for in-stream checkout, live chat, and a stable internet connection - viewers on weak connections may see lower quality. Schedule the show with a date, time and thumbnail so followers get reminders, attach your products, then go live from your dashboard. On Pludor, followers get reminders by push, SMS and email.

Can I run live auctions during my stream?

Yes. On Pludor you set a starting price and viewers bid in real time during the broadcast. It runs alongside in-stream checkout, chat, gifts and super-chats. This is part of the Live Selling feature.

Can I sell tickets to a live class or paid event?

Yes - make it a paid event with a ticket price, an optional seat limit, and replay access for ticket holders. Pludor's Scheduled & Ticketed Live Shows handles all of this: schedule the show, sell tickets, cap seats and offer replays. Ticket holders can watch the paid replay afterwards.

Is live selling safe and reliable for a small business?

Yes, as long as you prepare: use a stable internet connection and keep shows within the maximum broadcast length. Payments run through standard checkout with payouts to your bank. Pludor keeps things low-risk for small businesses since streaming is free and you only pay fees on actual sales.

What is the best live selling app for a small business?

It depends where your buyers already are. Pludor suits a small business that wants in-stream checkout from its own store without paying to stream. If your audience is already on a marketplace app like Whatnot or TikTok Shop, that may fit better - Pludor has comparison pages for both.

How do I get people to show up for my live show?

Schedule it in advance with a date, time and thumbnail so your followers get reminders. On Pludor, followers are notified automatically by push, SMS and email. Then keep the replay available so people who missed it can still buy or watch.

Do viewers have to leave the stream to buy something?

No - that is the whole point of live commerce. Products are attached to the stream so viewers check out in real time during the broadcast. Pludor Live Selling includes this in-stream checkout, plus chat, auctions, gifts and super-chats.

How do I plan what to say during a live selling show?

Start with a clear opening, plan moments for each product, and end with a close that pushes the offer. Pludor has a free Live Selling Script Writer: name what you are selling and it gives you an opening, product moments and a close - free to try with no account.

Does Pludor charge for live streaming?

No. Going live is free; the normal platform fee applies to paid orders, tickets and gifts.

Can I run live auctions?

Yes - set a starting price and viewers bid in real time.

Can I sell tickets to a live class?

Yes - make it a paid event with a ticket price, optional seat limit and replay access.

Do followers get notified?

Yes - by push, SMS and email reminders.

Is there live shopping software for ecommerce stores?

Pludor Live Selling attaches your store's products to the stream so viewers check out during the broadcast.

Doing this on Pludor

Pludor gives independent businesses and creators the tools the giants have - store, POS, AI receptionist, AI Studio, live selling and a marketplace.

Pludor at a glance

In the stream
Products attached for checkout, live chat, auctions, gifts and super-chats
Paid events
Ticket price, optional seat limit, replay access for ticket holders
Reminders
Followers get show reminders by push, SMS and email
Cost to stream
Free - the platform fee applies only to paid orders, tickets and gifts

Limitations to know

  • A stable internet connection is needed; viewers on weak connections may see lower quality.
  • Shows have a maximum length per broadcast.

Pludor features behind this

Pludor compared with other tools

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Plan my first live show

Sources

  1. Pludor facts
  2. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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