A UGC platform for brands and creators

How a UGC job works

1. The brand posts a job: Title, brief, budget, deadline, number of creators, audience region, deliverables - or pay per 1,000 views.
2. Creators apply or get offers: Brands can also send offers to specific creators from the directory.
3. Money is held in escrow: The creator knows the budget is there.
4. Delivery and approval: The brand approves or rejects the work, then rates the creator.

What is a UGC platform and how does it work?

A UGC platform connects brands that need user-generated content - short videos of real people using a product - with creators who make it, and handles the brief, payment and delivery. Typically the brand posts a job or browses creators, money is held safely until the work is approved, then the creator is paid. Pludor works this way: brands post jobs or send offers, and payment sits in escrow until they approve the delivery.

How do I hire UGC creators for my brand?

You can either browse creators and send offers directly, or post a job and let creators apply to you. On Pludor, browse the creator directory at pludor.com/ugc_creators (each creator shows rates, deliverables and video portfolios) or post a job at pludor.com/ugc_jobs with your brief, budget and deadline. Payment is held in escrow until you approve the work.

Is my payment safe when hiring a UGC creator?

Yes, if you use a platform with escrow - the money is held by the platform and only released when you approve the delivered work. On Pludor, every job uses escrow: you approve or reject the delivery and rate the creator before payment goes through. This protects both sides - the creator knows the budget is there, and you don't pay for work you didn't approve.

Can UGC creators earn money without a brand deal?

Yes - many creators earn through affiliate commissions instead of (or alongside) paid brand deals. On Pludor, creators can promote products marked for UGC by posting shoppable videos with the product pinned, and earn commission on attributed, completed sales. The default commission is 30%, which the brand can adjust.

How do I find UGC creators for a small business with a small budget?

Browse a creator directory where each creator lists their rates and deliverables upfront, so you can filter for ones that fit your budget before reaching out. On Pludor, the directory at pludor.com/ugc_creators shows rates, deliverables and Flika video portfolios for every creator. Alternatively, post a job at pludor.com/ugc_jobs with your budget and let creators come to you.

Can UGC work as affiliate marketing?

Yes - instead of paying upfront, you let creators earn a commission on sales their videos drive. On Pludor, you mark products for UGC promotion and creators post Flika videos with the product pinned; they earn commission on attributed, completed sales (30% by default, which you can change). This means you only really pay when content actually sells.

What mistakes should I avoid when hiring UGC creators?

The main ones: paying outside a protected system (no escrow means no recourse if delivery falls short), and expecting commission payouts on sales that aren't actually attributed and completed. On Pludor, commission is only paid on attributed, completed sales, creators need a free Pludor store to accept bookings, and all videos go through safety moderation before wide distribution - so check these details when structuring a deal.

How do I come up with ideas for my UGC videos?

Start with a strong hook - the first line of the video is what stops the scroll. Name your product and audience, then write openers tailored to them and plan how to film each one. Pludor offers a free Viral Hook Generator that does exactly this: you give it the product and audience and it returns scroll-stopping openers with filming tips - free to try with 8 runs an hour and no account needed.

How do I hire UGC creators?

Browse creators at pludor.com/ugc_creators and send an offer, or post a job at pludor.com/ugc_jobs. Payment is held in escrow until you approve.

How much do UGC creators cost?

Each creator sets their own rates and deliverables on their profile; jobs can also pay per 1,000 views.

Can creators earn without a brand deal?

Yes - by promoting products marked for UGC and earning commission on sales their videos drive.

Is it free to join?

Yes - creators and brands join free; fees apply to paid work and sales.

How do I find UGC creators for a small business?

Browse creators at pludor.com/ugc_creators - each has rates, deliverables and Flika videos as a portfolio - or post a job at pludor.com/ugc_jobs and let creators come to you.

What do UGC creators charge?

Creators set their own rates on their profile. On a job you set the budget, or pay per 1,000 views.