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Pludor Live Selling: sell products on live video

Updated 1 October 2026 · Pludor team · 3 sources

Pludor Live Selling lets a seller broadcast a live video stream with products attached, so viewers can watch, ask questions, and check out in real time during the broadcast.

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Static listings can't create the urgency and real-time trust of showing a product live, answering questions, and letting viewers buy the moment they decide.

What you need

How to do it

How do I start using Live Selling?

5 steps, in this order. Each one is explained in the step-by-step guide.

  1. Open Live Broadcast
  2. Attach products
  3. Start the broadcast
  4. Sell and answer live
  5. Follow up

Common questions

How do I start selling products on a live video stream?

You need a store with live broadcast features and products attached to the stream so viewers can buy while watching. On Pludor, create a free store, open Live Broadcast in the Growth & AI menu of your dashboard, add your listings on the Products tab, then allow camera and mic and press Start a Live Broadcast. Viewers check out on pinned products without leaving the stream.

Can viewers buy something while my live stream is still running?

Yes - with live selling tools that attach products to the broadcast, checkout happens in real time, not after the show. On Pludor, products are pinned to the stream so viewers tap and buy mid-broadcast, and you answer their questions in the Chat tab while orders come in.

Is live selling better than just posting normal product listings?

Live selling creates urgency and real-time trust that static listings can't: you show the product, answer questions on the spot, and let people buy the moment they decide. It works especially well for auctions, flash sales, product drops, and anything where Q&A helps close the sale. If your products need demonstration or explanation, live is worth trying.

How much does it cost to do live selling online?

It depends on the platform - some take a commission on sales or charge for streaming tools. On Pludor, streaming is free for every store; the normal platform fee (4.99% + $0.90 per paid order) applies to orders, tickets and gifts, and card processing is charged separately by Stripe. You can start on the free plan with no card needed.

Can I run a live auction with real-time bids?

Yes - Pludor Live Selling includes live auctions with a starting price and real-time bids, built into the same broadcast as your product checkout. You set it up from your store dashboard's Live Broadcast feature. Viewers bid while watching, and you can combine it with chat, gifts and paid tickets in one show.

How do I get people to show up to my live selling show?

Build a follower base and remind them before you go live. On Pludor, viewers who follow you get show reminders by push, SMS and email automatically. Also promote the show on your social channels and short video feeds - Pludor's Flika shoppable videos can showcase products and point people to your store.

What should I say during a live selling stream?

A good show has an opening hook, clear product moments where you demo and answer questions, and a close with a reason to buy now. Name what you're selling and build a simple script around those beats. Pludor has a free Live Selling Script Writer that generates an opening, product moments and a close - you can try it without an account.

How does Pludor live selling compare with TikTok Shop LIVE or Whatnot?

The big difference is ownership: on marketplace platforms, checkout is typically platform-owned and features like auctions or gifts are marketplace-specific. On Pludor, the show sells from your own store with your own products and checkout, and auctions, gifts, super-chats and paid-ticket events with replay are all built in. You're building your audience on your storefront rather than inside someone else's marketplace.

Can I charge for access to a live event or keep a replay?

Yes - Pludor supports paid-ticket live events, and ticket holders get replay access. Recordings are kept only when you choose to keep the replay, and shows have a maximum length per broadcast. That makes it suitable for paid workshops, drop previews or exclusive sales events.

Do I need good internet or special equipment to go live selling?

You mainly need a stable internet connection, a camera and a microphone - no studio gear required. On Pludor, a stable connection is needed for the broadcast; viewers on weak connections may just see lower quality video. Start simple with your phone, and focus on good lighting and clear answers in chat.

Can viewers buy a product while the stream is still live?

Yes - products are attached to the broadcast so viewers can check out in real time without waiting for the stream to end.

What is Pludor Live Selling?

Pludor Live Selling lets a seller broadcast a live video stream with products attached, so viewers can watch, ask questions, and check out in real time during the broadcast.

Who is Pludor Live Selling for?

Sellers doing auctions or flash sales, brands wanting real-time Q&A while selling, creators building a live audience around drops.

What problem does Pludor Live Selling solve?

Static listings can't create the urgency and real-time trust of showing a product live, answering questions, and letting viewers buy the moment they decide.

How much does Pludor Live Selling cost?

Free for every store - Pludor does not charge for streaming. The normal platform fee applies to paid orders, tickets and gifts.

How do I get started with Pludor Live Selling?

1. Open Live Broadcast 2. Attach products 3. Start the broadcast 4. Sell and answer live 5. Follow up Full step-by-step guide: pludor.com/tutorials/live-selling

What are the limitations of Pludor Live Selling?

Shows have a maximum length per broadcast; recordings are kept only when you choose to keep the replay. A stable internet connection is needed for the broadcast; viewers on weak connections may see lower quality video.

How does Pludor Live Selling compare with Whatnot, TikTok Shop LIVE, Instagram Live, Zoom?

Live shows sell from your own store, with auctions, gifts and paid tickets in the same place. Checkout during the stream: typically platform-owned checkout; on Pludor, your Pludor products and checkout. Paid events with replay: typically ticketing + streaming tools; on Pludor, built in. Auctions and gifts: typically marketplace-specific; on Pludor, built in.

Going further: scale and grow

What you get

Live video streaming from the seller dashboard. Products attached directly to the stream for in-broadcast checkout. Live viewer chat. Live auctions with starting price and real-time bids. Live gifts and super-chats (star, rose, crown, super chat). Paid-ticket live events with replay access for ticket holders. Show reminders by push, SMS and email for followers.

What comes out of it

A live video broadcast with attached, purchasable products, Real-time viewer chat and Q&A.

Who it is for

Sellers doing auctions or flash sales, brands wanting real-time Q&A while selling, creators building a live audience around drops.

Good to know

Shows have a maximum length per broadcast; recordings are kept only when you choose to keep the replay. A stable internet connection is needed for the broadcast; viewers on weak connections may see lower quality video.

Works well with

Flika: a shoppable short-video feed built into Pludor. Online Store: a branded storefront with products, services, cart and checkout. Checkout & Payments: card, Apple Pay, Google Pay, wallet and QR payments with payouts to your bank. AI Studio: video, image, voice, music and writing AI models in one studio, connected to your store.

Step-by-step guide

Every step, in order: How to use Live Selling.

Doing this on Pludor

Free for every store - Pludor does not charge for streaming. The normal platform fee applies to paid orders, tickets and gifts.

  • Live video streaming from the seller dashboard
  • Products attached directly to the stream for in-broadcast checkout
  • Live viewer chat
  • Live auctions with starting price and real-time bids
  • Live gifts and super-chats (star, rose, crown, super chat)
  • Paid-ticket live events with replay access for ticket holders

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

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Sources

  1. Pludor facts (features, plans and limits)
  2. Pludor pricing
  3. Live Selling on Pludor

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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