Updated 1 October 2026 · Pludor team · 3 sources
Social commerce is selling where people scroll: shops inside apps like TikTok and Instagram, plus links from posts to your own store. In-app shops bring buyers but take a fee and keep the customer relationship (TikTok Shop's US referral fee is 6% in most categories, per TikTok Shop); your own store keeps the customer. Most sellers do best using both.
Each social platform now wants purchases to happen inside its app. That brings convenience for buyers and new rules and fees for sellers.
Go where your buyers already watch and buy, then add your own store.
Show the product working in the first seconds and make buying one tap away.
Give them a reason: exclusives, bundles or better service.
Run regular shows with a few products and clear prices.
Add platform fees, affiliate commissions, discounts and shipping per order.
Make one vertical video and adapt captions per platform.
Buying and selling directly through social media, either in-app or via links to a store.
They control the in-app relationship and data; your own store lets you keep the customer list.
In the US, a 6% referral fee in most categories (TikTok Shop).
Yes, clearly in the content itself (FTC).
Yes, by linking to booking pages from content.
It suits visual, giftable and impulse products best; high-consideration products need more trust-building.
Spread sales across in-app shops, your store and your list so one change cannot stop your income.
Affiliate creators extend reach; set commissions that keep margin.
First purchases on social; repeat purchases on your store.
Use video on your own product pages too; it works beyond social apps.
Test products with organic posts before paying for ads or affiliates.
AI helps produce the volume of content social commerce needs.
Keep content honest about the product; returns cost more than lost sales.
Pludor gives you your own store with shoppable video and live selling, so buyers from any social app land on a checkout you own.
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Open my free storeChecked 1 October 2026. Fees and rules change; follow the links for the latest.