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Guide

Go live. Sell in real-time. Build superfans.

Q: How do I choose a live shopping platform?

Go where buyers of your category already shop live. 1. Watch shows in your category on several platforms 2. Check seller fees and payout timing 3. Check shipping requirements 4. Apply and start small

Q: How do I plan my first live show?

Keep it short with a clear running order. 1. Pick 10 to 20 items 2. Order from crowd-pleasers to premium 3. Write one talking point per item 4. Set prices or auction starts 5. Announce the show time in advance

Q: How do I ship live orders on time?

Pack the same or next day and meet stated delivery times. 1. Prepare packaging before the show 2. Print labels right after 3. Ship within your stated time; in the US the law expects you to (FTC) 4. Send tracking

Q: How do I grow my live audience?

Show up on a schedule and give viewers reasons to return. 1. Go live on the same days and times 2. Post clips from shows 3. Run giveaways within platform rules 4. Thank repeat buyers by name

Q: How do I keep buyers beyond the marketplace?

Invite them to follow you and to your own store. 1. Add a thank-you card with your store link 2. Collect emails with consent 3. Offer store-only drops 4. Host shows on your own store too

Updated 1 October 2026 · Pludor team · 3 sources

To sell on a live shopping marketplace, apply as a seller on a platform whose buyers want your category, plan short regular shows with a few products and clear prices, ship quickly and on time, and invite live buyers to follow you so they come back. Marketplaces charge a fee per sale; TikTok Shop, for example, takes a 6% referral fee in most US categories (TikTok Shop).

Start live selling →Free to start - no card needed

Start here

Live shopping marketplaces bring viewers who are ready to buy during a show. Success depends on consistent shows, fair prices and fast shipping.

What you need

Products that are visual and easy to explain live (collectibles, fashion, beauty, cards, crafts)
A phone, stable internet, good light and a microphone
A show plan: products, order, prices
Packaging ready to ship quickly
Seller approval on your chosen platform

Beginner mistakes to avoid

Irregular shows that never build an audience
Shipping late
Unclear prices or auction rules
Not saying when items are sponsored or gifted (FTC)

How to do it

How do I choose a live shopping platform?

Go where buyers of your category already shop live.

Watch shows in your category on several platforms
Check seller fees and payout timing
Check shipping requirements
Apply and start small

How do I plan my first live show?

Keep it short with a clear running order.

Pick 10 to 20 items
Order from crowd-pleasers to premium
Write one talking point per item
Set prices or auction starts
Announce the show time in advance

Fixed price or auction?

Auctions create excitement for collectibles; fixed prices suit everyday products.

Use auctions for unique or collectible items
Use fixed prices for multiples
Set starting bids you are happy to sell at
Explain the rules at the start

How do I ship live orders on time?

Pack the same or next day and meet stated delivery times.

Prepare packaging before the show
Print labels right after
Ship within your stated time; in the US the law expects you to (FTC)
Send tracking

How do I grow my live audience?

Show up on a schedule and give viewers reasons to return.

Go live on the same days and times
Post clips from shows
Run giveaways within platform rules
Thank repeat buyers by name

How do I keep buyers beyond the marketplace?

Invite them to follow you and to your own store.

Add a thank-you card with your store link
Collect emails with consent
Offer store-only drops
Host shows on your own store too

Common questions

What sells well live?

Collectibles, trading cards, fashion, beauty, jewellery and handmade items.

How long should a live show be?

Long enough to sell your run of items with energy; many sellers start with 30 to 60 minutes.

What does a live marketplace charge?

A commission and payment processing per sale; check each platform's seller fees before applying.

Do I need a lot of followers?

No; marketplaces bring viewers. Consistency builds your own following.

How do I handle returns?

Follow the platform's policy and describe items honestly on stream.

Can I sell live on my own store?

Yes, some stores support live selling, so you keep the customer and avoid marketplace commission.

Going further: scale and grow

Show formats

Try themed shows (new arrivals, mystery boxes, collector night) and keep what draws buyers.

Co-hosts

A second person reading comments keeps energy high.

Inventory flow

Plan stock so every show has something new.

Metrics

Track viewers, sell-through rate and average order per show.

Multi-platform

Once steady, test streaming on a second platform or your own store.

Use AI for this

AI helps prepare and follow up on shows.

Run sheet. Draft the show order and talking points.
Titles. Write show titles and descriptions.
Clips. Pick highlight moments for short videos.
Listings. Write listings for unsold items.
Follow-up. Draft thank-you messages.

Be careful

Describe items accurately live; AI scripts must match the real item.

Doing this on Pludor

Pludor lets you sell live from your own free store, so live buyers become your customers, alongside shoppable video and regular products.

Live selling on your store
Scheduled and ticketed shows
Shoppable video
Your customer list

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Start live selling

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Sources

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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