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Guide

The right platform makes or breaks your course business.

Updated 1 October 2026 · Pludor team · 4 sources

The best course platform depends on your stage: marketplaces bring students but keep a large share of sales they bring; dedicated course hosts such as Teachable, Thinkific and Kajabi cost a monthly fee and give you control; all-in-one stores with free plans suit creators starting out or selling courses alongside other products. Compare total cost at your expected sales before choosing.

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Course platforms fall into three groups, and the right one changes as your course business grows.

What you need

  • Your expected number of students and price
  • Features you truly need: video hosting, quizzes, certificates, community, drip content
  • Where your students will come from
  • Whether you also sell coaching, products or memberships

Beginner mistakes to avoid

  • Paying for an expensive plan before your first sale
  • Choosing a marketplace and expecting to own the student relationship
  • Ignoring transaction fees on lower plans
  • Picking features you will never use

How to do it

How do I compare course platform costs?

Add the monthly fee and per-sale fees at your expected sales.

  1. Teachable Starter: $29 a month yearly plus a 7.5% transaction fee (Teachable)
  2. Thinkific Basic: $40 a month yearly (Thinkific)
  3. Kajabi Basic: $143 a month yearly (Kajabi)
  4. Add card processing
  5. Compare totals at 10, 50 and 200 sales a month

Marketplace or your own platform?

Marketplaces bring traffic but take a bigger share and own the student; your own platform keeps both.

  1. Use a marketplace to test demand
  2. Build an email list from day one
  3. Move premium courses to your own platform
  4. Check each marketplace's revenue share (Udemy)

Which features matter most?

Reliable video, simple checkout, progress tracking and a way to talk to students.

  1. Video playback on phones
  2. Checkout with your currency
  3. Progress and completion
  4. Community or Q&A
  5. Email to students

How do I move my course to another platform?

Keep your source files and student list so you can move without re-recording.

  1. Store original videos and materials yourself
  2. Export student emails where allowed
  3. Rebuild the course and test
  4. Give current students access on the new platform

How do I start with no budget?

Use a free plan and pre-sell before recording everything.

  1. Write the outline and promise
  2. Open a free course page
  3. Pre-sell to your audience
  4. Record lessons as students progress

How do I sell courses with coaching?

Choose a platform that also takes bookings or add a booking tool.

  1. Offer a course-only tier
  2. Add a tier with group calls
  3. Add one-to-one sessions as bookings
  4. Price tiers clearly

Common questions

What is the cheapest course platform?

Free plans cost nothing monthly but charge per sale; flat plans cost more monthly but less per sale. The cheapest depends on your sales.

Is Kajabi worth it?

For established creators using its marketing tools, possibly; Basic starts at $143 a month billed yearly (Kajabi).

Does Teachable charge transaction fees?

Starter has a 7.5% transaction fee; higher plans list 0% (Teachable).

Can I sell courses without a website?

Yes, a course sales page with checkout is enough.

Do I own my course content?

Your recordings and materials are yours; keep copies outside any platform.

Can I use AI to build a course?

AI can outline and draft; your expertise and examples make it worth buying.

Going further: scale and grow

Total cost of the stack

Add email, booking and community tools to the platform cost; all-in-one tools can be cheaper overall.

Cohort launches

Selling in cohorts with start dates creates urgency and better completion.

Evergreen funnels

Once a course sells, a free lesson plus email sequence can sell it every day.

Upsells

Templates, coaching and advanced courses raise revenue per student.

Re-evaluate yearly

As sales grow, a different plan or platform may cost less.

Use AI for this

AI shortens the path from idea to course.

  1. Outline. Turn your method into modules.
  2. Scripts. Draft lesson scripts.
  3. Quizzes. Write check questions.
  4. Sales page. Draft the page and FAQs.
  5. Emails. Write the launch sequence.

Be careful

Check every fact; students rely on your course being right.

What one Pludor store replaces

Many sellers pay for several tools to cover these jobs. Pludor includes them in one free store, with free amounts every month and pay-as-you-go past them (pricing).

JobUsual separate toolOn Pludor
Online coursesTeachable Starter, $39 a month plus a 7.5% transaction fee (Teachable)Included: courses and paid challenges
Bookings and depositsCalendly Standard, $10 per seat a month billed yearly (Calendly)Included; 30 bookings free each month, then pay as you go
Email marketingMailchimp Essentials, from $13 a month (Mailchimp)Included; 500 marketing emails free each month
Online store and checkoutShopify Basic, $39 a month billed monthly (Shopify)Included, $0 a month, no item limit

Monthly subscriptions in this table add up to about $101.00 a month before any per-sale fees; on Pludor the same jobs start at $0 a month plus 4.99% + 90¢ per paid order and card processing (pricing). Prices checked 1 October 2026 on each tool's pricing page.

Doing this on Pludor

Pludor hosts courses and paid challenges free, alongside your store, bookings and memberships, with a course marketplace for discovery.

  • Free course hosting
  • Bookings for coaching
  • Course marketplace
  • One link for everything

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

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Sources

  1. Teachable pricing
  2. Thinkific pricing
  3. Kajabi pricing
  4. Udemy: instructor revenue share

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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