Package your expertise. Sell it forever.

How do I choose a course topic?

Pick something people already ask you about and pay others to learn.

1. List questions people ask you
2. Check that courses, books or coaches exist on the topic (proof of demand)
3. Narrow to one result and one type of student
4. Write the promise in one sentence

How do I validate a course before making it?

Pre-sell it with an outline and a start date.

1. Publish a sales page with outline and price
2. Offer a founding price
3. Set a start date
4. If enough people buy, build it; if not, refund and rethink

How do I plan the lessons?

Work backwards from the result.

1. List the steps to the result
2. Group steps into modules
3. One idea per lesson, 5 to 15 minutes
4. Add a task or worksheet per module

How do I record a course on a budget?

Good sound matters more than the camera.

1. Use a clip-on microphone
2. Film facing a window
3. Record screen lessons for software topics
4. Edit out mistakes, keep it simple

How do I price an online course?

Price on the value of the result and the support included.

1. Compare similar courses
2. Higher prices need more support (calls, feedback)
3. Use a founding price for the first group
4. Offer a payment plan for higher prices

How do I launch and keep selling?

Launch with a deadline, then sell every day with a free lesson and emails.

1. Teach for free in posts for two weeks
2. Open enrolment for a week with a clear deadline
3. Share student results with permission
4. Set up a free lesson that leads into the course

How long should an online course be?

As short as possible to reach the result. Many good first courses are under three hours of video.

Do I need to be an expert?

You need to be able to get people a result reliably, usually because you have done it yourself or for others.

Where should I host my course?

On a course platform or a store with course hosting; compare costs at your sales (Teachable, Thinkific).

Can I use AI to make the course?

For outlines, scripts and quizzes, yes; your experience is what students pay for. Purely AI-generated material is not protected by US copyright (US Copyright Office).

Should I offer refunds?

A clear refund window builds trust; state the terms before purchase.

How do I get my first students?

From your own audience, communities you are part of and a free workshop.