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Capture every lead. Follow up automatically.

Updated 1 October 2026 · Pludor team · 3 sources

AI lead capture means every enquiry (form, chat, call, message) is answered straight away, the key details are recorded, and a follow-up goes out if the person does not book or buy. Fast first replies win more work; follow-ups must respect consent rules, especially for automated calls and texts (FCC).

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Leads are lost in the gaps: a missed call, a form nobody saw, a chat at midnight. AI fills those gaps and keeps a record.

What you need

  • Every lead source listed: phone, website, social DMs, WhatsApp, forms
  • A short set of qualifying questions
  • A next step to offer (booking, quote, payment link)
  • Follow-up messages and timing
  • Consent for automated messages

Beginner mistakes to avoid

  • Leads arriving in five places with no single list
  • Slow first replies
  • Follow-ups that nag
  • Contacting people without consent

How to do it

How do I capture leads from every channel?

Send all enquiries to one inbox or list.

  1. Connect your phone, website chat, forms and WhatsApp
  2. Make every source create a lead record
  3. Tag the source
  4. Review new leads daily

How do I qualify leads with AI?

Let the assistant ask a few questions before passing the lead on.

  1. Pick 3 to 5 questions (need, timing, budget, location)
  2. Have the assistant ask them naturally
  3. Score leads by fit
  4. Send good fits a booking link

How do I follow up automatically?

Send a short sequence with useful information and one clear next step.

  1. First follow-up within a day
  2. Second a few days later with an example or review
  3. Final check-in after a week
  4. Stop when they reply or opt out

What are the consent rules for follow-ups?

Get permission before automated marketing messages and calls, and honour opt-outs.

  1. Use opt-in checkboxes on forms
  2. For US automated AI-voice calls, get prior express consent (FCC)
  3. For WhatsApp, get opt-in (WhatsApp Business Policy)
  4. Include a way to stop messages

How do I turn missed calls into leads?

Answer with an AI receptionist or text missed callers with a booking link.

  1. Forward unanswered calls to an assistant
  2. Capture the reason for calling
  3. Text a booking link
  4. Call back high-value leads yourself

How do I measure lead capture?

Track leads by source, response time and conversion.

  1. Count leads per source
  2. Measure first response time
  3. Track booked or bought rate
  4. Invest in the best sources

Common questions

What is lead capture?

Recording the details of people interested in buying so you can follow up.

Does AI lead capture replace salespeople?

It handles first replies and routine follow-ups; people close complex sales.

How fast should I reply to a lead?

As fast as possible; an instant automatic reply keeps the lead warm.

Can I text leads automatically?

With consent and an opt-out option; rules differ by country.

What about AI phone calls to leads?

In the US, AI-generated voices count as artificial voices and need prior express consent (FCC).

How many follow-ups are too many?

A few spaced, useful messages; stop at any sign they are not interested.

Going further: scale and grow

Speed to lead

The first business to respond often wins. Automate the first reply everywhere.

Lead magnets

Offer a useful free resource in exchange for contact details and consent.

Re-engage old leads

A friendly check-in to past enquiries can bring back work.

Attribution

Know which ads and posts bring paying customers, not just leads.

Clean your list

Remove people who opted out or never engage.

Use AI for this

AI in the lead process.

  1. Reply. Instant first replies on every channel.
  2. Qualify. Ask key questions.
  3. Summarise. Turn chats into lead notes.
  4. Follow up. Draft and send follow-ups.
  5. Analyse. Find which sources convert.

Be careful

Keep consent records; automation does not remove your responsibility.

Doing this on Pludor

Pludor captures leads from calls, messages and your store into one inbox, answers with AI, and follows up automatically with consent.

  • Leads pipeline
  • AI answering on all channels
  • Automated follow-ups
  • Free monthly amounts

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Capture my leads

Sources

  1. FCC: AI-generated voices in robocalls
  2. WhatsApp Business Policy
  3. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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