Stop Relying on Sponsors. Build a Direct Business.

How do I start a paid podcast membership?

Offer one clear extra at one price, and promote it in every episode.

1. Pick the extra that costs you least to make: an ad-free version, a weekly bonus or early release
2. Set one monthly price and an optional yearly price
3. Deliver episodes through a private feed or a members page
4. Mention it at the start and end of each episode, with one easy link
5. Thank new members by name on the show if they agree

How do I sell podcast ad slots myself?

Publish a short media kit with your numbers and rates, and sell slots in packages.

1. Share honest numbers: downloads per episode in the first 30 days, listener locations, topics
2. Price per episode or per 1,000 downloads, and offer pre-roll, mid-roll and host-read options
3. Sell packages of several episodes so brands see results
4. Write the terms: what you say, approval of scripts, payment before the air date
5. Disclose paid mentions clearly on air (FTC)

How do I use Apple Podcasts Subscriptions?

Join the Apple Podcasters Program and offer a subscription inside Apple Podcasts, alongside any membership you run yourself.

1. Join the Apple Podcasters Program, which costs $19.99 a year in the US (Apple)
2. Decide which benefits subscribers get (ad-free, bonus, early access)
3. Read Apple's current revenue terms before setting your price
4. Keep your own membership too, for listeners on other apps

How do I sell podcast merch without stock?

Use print-on-demand, so items are made and shipped after each order.

1. Design two or three items around an inside joke or catchphrase from the show
2. Order samples to check quality
3. Price to cover the product, shipping and fees with a margin
4. Mention the merch on air with a story, not a list

How do I grow my podcast audience?

Turn each episode into short clips, guest swaps and search-friendly titles.

1. Cut 3 to 5 short vertical clips per episode for TikTok, Reels and Shorts
2. Title episodes with what the listener will learn, not inside references
3. Swap guest appearances with shows of a similar size
4. Ask listeners to share one episode with one friend

How do I run paid live shows or events?

Sell tickets for a live recording, a Q&A or a workshop, online or in person.

1. Pick a format: live recording, AMA, workshop
2. Sell a limited number of tickets with a clear date and time zone
3. Send the link or address and a reminder automatically
4. Offer the recording to ticket holders afterwards

How many listeners do I need to make money?

There is no fixed number. A small, loyal audience can support a membership or merch; ads usually need more downloads per episode.

Should I lock my main episodes behind a paywall?

Usually not at first. Keep the main show free to grow, and charge for extras.

Do I have to disclose sponsored segments?

Yes. US rules expect clear disclosure of paid endorsements where listeners will notice it, in the content itself (FTC).

What should members get?

Something regular and easy to make: an ad-free feed, a weekly bonus, early releases or a monthly live Q&A.

Can I sell digital products as a podcaster?

Yes: guides, templates, courses or transcripts related to your topic sell well to listeners who trust you.

Is copyright needed for my episodes?

Your recordings are protected when created; in the US, podcasts can be registered as sound recordings (US Copyright Office). Get permission for music and clips you use.