Updated 1 October 2026 · Pludor team · 3 sources
Makeup artists book more by showing a portfolio organised by occasion, publishing clear prices for bridal, events and lessons, taking deposits to hold dates, charging travel by distance, and following up after every event for reviews and referrals. Lessons and classes fill quiet weekdays.
Work is often date-driven and weekend-heavy. Locking in dates early and filling weekdays are the two levers.
Price the bride, each party member, the trial, travel and early starts separately.
Take a non-refundable deposit to secure the date, with the balance before the day.
Show real work by occasion and skin tone range.
Work backwards from the ceremony time.
Offer lessons, classes and content shoots.
For brides, trials reduce surprises; price them separately or include them in the package.
Often many months ahead for peak dates; a deposit secures the date.
Use disposable applicators, clean brushes between clients and never double-dip.
Many artists carry liability insurance, and some venues require it.
Reviews, vendor referrals and an up-to-date Google Business Profile (Google).
Photographers, planners and venues send steady referrals.
Bundle hair and makeup with a partner.
Record a self-makeup course to sell anytime.
Share products you use, with disclosure (FTC).
Know which channels bring brides.
AI helps with admin between bookings.
Portfolio images must be your real work, not AI-generated.
Pludor gives makeup artists a free booking page with deposits, travel fees, group bookings and lessons, plus an AI assistant for enquiries.
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Set up my booking pageChecked 1 October 2026. Fees and rules change; follow the links for the latest.