Updated 1 October 2026 · Pludor team · 2 sources
Build a campaign: choose an audience (customers by order status or label, or leads), a template or custom message with placeholders ({customer_name}, {order_id}, {items}, {address}, {agent_name}), preview, schedule and queue - messages are spaced automatically to avoid rate limits.
Sending the same update to hundreds of customers one by one is impossible.
5 steps, in this order. Each one is explained in the step-by-step guide.
Use a bulk messaging campaign instead of copying and pasting one by one. On Pludor, open Campaigns under Outreach & CRM, pick your audience (customers by order status or label, or leads), write the message with placeholders, preview it, then queue or schedule it.
Bulk messaging means sending one message to a whole group of customers or leads at once, usually with personalised details merged in. You choose the audience, write a template with placeholders like {customer_name} or {order_id}, preview how it looks for each person, then send — the system spaces messages out automatically to avoid rate limits.
Use placeholders that pull in each customer's real details, like their name, order ID, items or address. On Pludor campaigns you can include {customer_name}, {order_id}, {items}, {address} and {agent_name}, and preview the messages before sending so you can check how each one reads.
It depends on the platform and channel. On Pludor, bulk campaigns are included on every plan including Free — 500 marketing emails a month are free, then 1 credit per 10; texts use credits past 20 a month, at 1 credit = 1 cent.
Segment your audience before you write the message. On Pludor you can target customers by order status, by a color label you've assigned in Orders, or your leads list — so you can, for example, message only pending orders or one labeled group.
Yes, as long as you respect opt-outs and follow each channel's rules (WhatsApp, SMS and email each have their own). Pludor spaces campaign messages automatically to avoid rate limits, which helps prevent your channel from getting flagged or blocked.
Yes — most bulk tools let you queue or schedule sends, and Pludor campaigns support scheduling in UTC. You build the campaign, preview the audience and messages, then schedule or queue it, and messages go out spaced automatically.
Track them in a pipeline and set reminders rather than trying to remember manually. On Pludor, move each lead from new to won in the Leads section, set Nudges for follow-up reminders, and use campaigns to reach lead lists in bulk.
The main difference is that Pludor's store, inbox and campaigns share one customer record, so the inbox knows each customer's orders natively — with the others that order context typically requires integrations. Pludor also includes campaigns in store plans rather than per-seat or per-contact pricing, and offers ready-made nudges for things like COD reminders and post-delivery follow-ups.
No — you can start from a template. On Pludor, Templates has an 'Add Defaults' button with a starter set, and there's a free Ad Copy Generator that writes short copy for SMS, WhatsApp and email from a description of your offer (8 free runs an hour, no account needed).
Build a campaign: choose an audience (customers by order status or label, or leads), a template or custom message with placeholders ({customer_name}, {order_id}, {items}, {address}, {agent_name}), preview, schedule and queue - messages are spaced automatically to avoid rate limits.
Stores announcing drops, service businesses with lead lists.
Sending the same update to hundreds of customers one by one is impossible.
On for every store, including the Free plan - a free amount every month, then pay only for what you use (1 credit = 1 cent).
1. Open Campaigns 2. Pick the audience 3. Write the message 4. Preview 5. Queue Full step-by-step guide: pludor.com/tutorials/bulk-campaigns
500 marketing emails a month are free, then 1 credit per 10; texts use credits past 20 a month. Respect opt-outs and each channel's rules.
Conversations, leads, orders and campaigns share one customer record because the store and inbox are the same system. Order context in chats: typically integration required; on Pludor, native - the inbox knows the orders. COD reminders and post-delivery follow-ups: typically custom workflows; on Pludor, ready-made nudges and automations. Pricing model: typically per-seat or per-contact tiers; on Pludor, included in store plans.
Audience by order status, label or leads. Placeholders. Preview. Schedule (UTC). Automatic spacing for rate limits.
Stores announcing drops, service businesses with lead lists.
500 marketing emails a month are free, then 1 credit per 10; texts use credits past 20 a month. Respect opt-outs and each channel's rules.
CRM, Inbox & Outreach: one inbox for WhatsApp, SMS, email and chat, with leads, templates and campaigns. Order & Lead Labels: color labels to organise orders, leads and campaigns. Message Templates: reusable messages with placeholders for campaigns, nudges and replies.
Every step, in order: How to use Bulk Messaging Campaigns.
On for every store, including the Free plan - a free amount every month, then pay only for what you use (1 credit = 1 cent).
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Open my free storeChecked 1 October 2026. Fees and rules change; follow the links for the latest.