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Sell Meal Plans. Track Clients. Scale Your Practice.

Updated 1 October 2026 · Pludor team · 3 sources

Nutritionists grow an online practice by offering a consultation, a multi-week programme with check-ins, and lower-priced products such as meal plans or guides, all bookable and payable from one page. Stay within your qualifications: in many places only registered or licensed dietitians may give medical nutrition therapy.

Set up my nutrition page →Free to start - no card needed

Start here

Clients want personal guidance and accountability. A clear programme structure turns single appointments into lasting results.

What you need

  • Your credentials and scope written clearly
  • A consultation offer and a programme (for example 8 or 12 weeks)
  • Intake forms covering goals, preferences and health history
  • Meal plan templates
  • A booking and payment page

Beginner mistakes to avoid

  • Giving medical advice outside your licence
  • One-off sessions with no follow-up
  • Generic meal plans that ignore preferences
  • Promising weight-loss results

How to do it

How do I structure a nutrition programme?

Consultation, a plan, regular check-ins and a review.

  1. Initial assessment
  2. Personal plan with simple goals
  3. Weekly or fortnightly check-ins
  4. Adjust the plan with progress
  5. Final review and maintenance plan

How do I sell meal plans online?

Offer general plans as downloads and personalised plans as part of programmes.

  1. Create general plans for common goals
  2. Include grocery lists and swaps
  3. Sell as instant downloads
  4. Offer personalisation as an upgrade

How do I price consultations and programmes?

Price programmes on the support included and your time.

  1. Count your time per client
  2. Set a consultation fee
  3. Price programmes with check-ins included
  4. Offer instalments

How do I keep clients on track?

Short, regular check-ins with one or two actions.

  1. Agree a check-in day
  2. Use a short form or message
  3. Celebrate small wins
  4. Adjust instead of restarting

How do I market a nutrition practice?

Teach practical habits and avoid exaggerated claims.

  1. Share simple recipes and habits
  2. Avoid promising specific weight loss
  3. Use client stories only with permission
  4. Run free workshops

Common questions

What is the difference between a nutritionist and a dietitian?

In many countries "dietitian" is a protected, regulated title while "nutritionist" may not be; check the rules where you practise.

Can I work with clients online in other countries?

Often yes for general guidance; check licensing rules for medical nutrition work.

Should I sell supplements?

Only with evidence and disclosure of any commission, and within your scope.

Can AI make meal plans?

AI can draft general plans; you must check suitability, allergies and nutrition.

How do I pay tax in the US?

Self-employed people generally pay estimated tax quarterly (IRS).

Going further: scale and grow

Group programmes

Group challenges reach more people at lower prices.

Corporate wellness

Offer workshops to local businesses.

Recipe ebooks

Turn your best recipes into products.

Referral partners

Doctors, trainers and physios can refer clients.

Outcome tracking

Track simple measures clients care about, like energy and habits.

Use AI for this

AI helps with plan drafting and admin.

  1. Meal ideas. Draft meals and grocery lists.
  2. Recipes. Write recipes with swaps.
  3. Check-ins. Draft check-in messages.
  4. Workshops. Outline talks.
  5. Content. Plan posts.

Be careful

Always check allergies, medical conditions and nutrition accuracy yourself.

Doing this on Pludor

Pludor lets nutritionists take bookings, sell programmes, meal plans and courses, and run group challenges from one free page.

  • Bookings and payments
  • Meal plan downloads
  • Programmes and challenges
  • Free to start

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Set up my nutrition page

Sources

  1. IRS: Self-employed individuals tax center
  2. FTC: crackdown on deceptive AI claims
  3. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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