Home / Solutions / Jewellers
For jewellers

Craft the Jewelry. Let AI Sell It.

Updated 1 October 2026 · Pludor team · 3 sources

Handmade jewellers sell online by showing pieces in sharp detail and on the body, pricing for metal, stones and time, offering custom orders with a deposit and approval steps, and making sizing and returns clear. Insured, tracked shipping protects higher-value pieces.

Open my jewellery store →Free to start - no card needed

Start here

Jewellery buyers cannot touch the piece, so photos, sizing information and trust signals do the selling.

What you need

  • Macro photos and on-body shots
  • Materials, dimensions and weight for each piece
  • A ring size guide
  • A custom order process with deposit
  • Insured, tracked shipping

Beginner mistakes to avoid

  • Photos that hide detail or size
  • Underpricing labour
  • Custom work without written approval
  • Vague materials descriptions

How to do it

How do I price handmade jewellery?

Materials at current cost plus labour, overhead and margin.

  1. Cost metals at current prices and stones
  2. Add labour time at your rate
  3. Add packaging and overhead
  4. Add margin; review when metal prices move

How do I photograph jewellery?

Diffused light, a plain background and on-body shots.

  1. Use a light tent or soft window light
  2. Shoot close-ups of details
  3. Show it worn for scale
  4. Keep colours accurate

How do I take custom orders?

Brief, sketch, deposit, approve, make.

  1. Collect style, metal, size and budget
  2. Share a sketch or render
  3. Take a deposit
  4. Get written approval before making
  5. Collect the balance before shipping

How do I handle sizing?

Provide a size guide and resizing policy.

  1. Publish a ring size guide
  2. Offer a sizer or measurement instructions
  3. State resizing options and costs
  4. Note which pieces cannot be resized

How do I ship jewellery safely?

Tracked, insured, discreet packaging.

  1. Use tracked shipping
  2. Insure higher-value pieces
  3. Use discreet outer packaging
  4. Require signature for expensive items

Common questions

How do I describe materials honestly?

State exact metal and plating, stone type and whether stones are natural or lab-grown.

Should I offer custom engagement rings?

If you have the skills; use deposits and approval steps.

What returns policy should I have?

A clear window for standard pieces; custom pieces are often non-returnable, stated upfront.

Where should I sell?

Your own store plus a marketplace or markets for discovery; compare fees (Etsy).

How do I build trust online?

Reviews, clear policies, real photos and your maker story.

Going further: scale and grow

Collections

Release pieces in small collections to create anticipation.

Personalisation

Engraving and birthstones raise order value.

Repairs and cleaning

Offer services to bring customers back.

Gift seasons

Plan launches before major gift holidays.

Wholesale

Boutiques can stock your lines.

Use AI for this

AI helps with listings and customer service.

  1. Descriptions. Write piece stories and specs.
  2. Lifestyle images. Create scenes from product shots.
  3. Custom briefs. Summarise customer requests.
  4. Care guides. Draft care instructions.
  5. Replies. Answer sizing questions.

Be careful

AI images must show the real piece accurately.

Doing this on Pludor

Pludor gives jewellers a free store with custom order forms, deposits, AI product photos and shoppable video.

  • Custom orders and deposits
  • AI product photos
  • Shoppable video
  • Free to start

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Open my jewellery store

Sources

  1. Etsy: sell on Etsy (fees)
  2. Stripe pricing
  3. Pludor pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

Try the free tool
Pludor factsPricingAll featuresFree toolsGuides
Powered by Pludor
Pludor — Online Shopping Marketplace · Shop · Features · Pricing · Browse Stores · Shoppable Videos · Communities · Academy · Creator Academy · Sell Online in Nigeria · Sell Online in Jamaica · Pludor vs Shopify · Pludor vs Etsy · Pludor vs TikTok Shop · About · Terms · Privacy · www.instagram.com · x.com · www.youtube.com · medium.com · www.reddit.com