Updated 1 October 2026 · Pludor team · 3 sources
Handmade jewellers sell online by showing pieces in sharp detail and on the body, pricing for metal, stones and time, offering custom orders with a deposit and approval steps, and making sizing and returns clear. Insured, tracked shipping protects higher-value pieces.
Jewellery buyers cannot touch the piece, so photos, sizing information and trust signals do the selling.
Materials at current cost plus labour, overhead and margin.
Diffused light, a plain background and on-body shots.
Brief, sketch, deposit, approve, make.
Provide a size guide and resizing policy.
Tracked, insured, discreet packaging.
State exact metal and plating, stone type and whether stones are natural or lab-grown.
If you have the skills; use deposits and approval steps.
A clear window for standard pieces; custom pieces are often non-returnable, stated upfront.
Your own store plus a marketplace or markets for discovery; compare fees (Etsy).
Reviews, clear policies, real photos and your maker story.
Release pieces in small collections to create anticipation.
Engraving and birthstones raise order value.
Offer services to bring customers back.
Plan launches before major gift holidays.
Boutiques can stock your lines.
AI helps with listings and customer service.
AI images must show the real piece accurately.
Pludor gives jewellers a free store with custom order forms, deposits, AI product photos and shoppable video.
Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.
Open my jewellery storeChecked 1 October 2026. Fees and rules change; follow the links for the latest.