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Sell Your Art. Not Your Soul to Gallery Fees.

Updated 1 October 2026 · Pludor team · 3 sources

Artists sell direct by pricing originals consistently (by size or hours), offering prints at several price points, taking commissions with a deposit and approval stages, and shipping safely. Galleries bring buyers and credibility in exchange for commission; your own store keeps more but you bring the audience.

Open my art store →Free to start - no card needed

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Collectors buy the artist as much as the art. Your story, consistency and process matter.

What you need

  • Good photos of each work
  • A consistent pricing method
  • Prints or smaller works at lower price points
  • A commission process
  • Packaging and shipping plan

Beginner mistakes to avoid

  • Random pricing between pieces
  • Only selling expensive originals
  • Starting commissions without deposits
  • Poor packaging

How to do it

How do I price original art?

Use a consistent method such as size times a rate, plus materials.

  1. Pick a per-square-inch or per-hour rate
  2. Add materials and framing
  3. Keep pricing consistent
  4. Raise prices as demand grows

How do I sell prints?

Offer sizes and editions, printed yourself or on demand.

  1. Scan or photograph at high resolution
  2. Choose open or limited editions
  3. Pick a printer or print-on-demand (Printful)
  4. Sign and number limited editions

How do I take commissions?

Brief, sketch, deposit, approval, final.

  1. Collect size, subject and budget
  2. Take a deposit
  3. Share a sketch for approval
  4. Collect the balance before shipping

How do I ship artwork safely?

Protect corners and surfaces and insure valuable pieces.

  1. Wrap in glassine
  2. Use corner protectors
  3. Box with padding
  4. Insure and track

How do I protect my copyright?

You own copyright when you create; registration helps enforcement in the US.

  1. Keep originals and drafts
  2. Register key works (US Copyright Office)
  3. Watermark previews
  4. State licence terms for prints

Common questions

Gallery or online?

Galleries offer credibility and collectors; online keeps more of the price. Many artists use both.

Should I sell on Etsy?

It brings discovery; check fees (Etsy).

Can AI art be copyrighted?

Purely AI-generated work has limited protection (US Copyright Office).

How do I find collectors?

Shows, studio visits, email lists and consistent posting.

Should I offer payment plans?

For larger originals, instalments help collectors buy.

Going further: scale and grow

Licensing

License work for products and publications.

Workshops

Teach your technique.

Merch

Stickers, cards and apparel.

Open studios

Invite your list to see new work.

Collector list

Give buyers first access.

Use AI for this

AI helps artists with admin and promotion.

  1. Descriptions. Artwork stories.
  2. Mockups. Art in rooms.
  3. Emails. Collector updates.
  4. Pricing. Run the formula.
  5. Captions. Process posts.

Be careful

Mockups must show the real work at real scale.

Doing this on Pludor

Pludor gives artists a free store for originals, prints, commissions with deposits and print-on-demand merch.

  • Originals and prints
  • Commissions
  • Print-on-demand
  • Workshops

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Open my art store

Sources

  1. US Copyright Office: visual arts registration
  2. Printful pricing
  3. Etsy: sell on Etsy (fees)

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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