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Guide

From product idea to first sale in one day.

Updated 1 October 2026 · Pludor team · 3 sources

To sell physical products online: pick a product with a clear buyer, source or make it, open a store with checkout and shipping rates, price so every order leaves profit after costs and fees, then promote it where your buyers spend time. You can open a store and list a product in a day; steady sales take consistent marketing.

Open my free store →Free to start - no card needed

Start here

Physical products need stock (or a supplier), shipping and returns. Planning those first avoids most early problems.

What you need

  • A product and supplier (or your own making)
  • Clear photos and descriptions
  • A store with checkout
  • Shipping rates and packaging
  • Returns policy

Beginner mistakes to avoid

  • Ignoring shipping costs in pricing
  • Buying too much stock before testing
  • Vague delivery times
  • No returns policy

How to do it

How do I choose a product to sell?

Pick something you understand, with a clear buyer and room for margin.

  1. List products you know well
  2. Check demand on marketplaces and social
  3. Estimate costs and price
  4. Order samples

How do I source products?

Make them, buy wholesale, or dropship.

  1. Making: control and story
  2. Wholesale: better margin, stock risk
  3. Dropshipping: no stock, slower delivery
  4. Start small with any route

How do I set up my online store?

Add products, payments, shipping and policies.

  1. Open a store and pick a name
  2. Add products with photos and prices
  3. Connect card payments
  4. Set shipping rates and delivery areas
  5. Publish policies

How do I price for profit?

Add product, shipping, packaging, fees and marketing per order.

  1. Product cost
  2. Shipping and packaging
  3. Payment and platform fees
  4. Marketing cost per sale
  5. Margin on top

How do I ship and meet delivery promises?

State realistic times and keep them.

  1. Choose carriers and services
  2. Show delivery estimates
  3. In the US, ship within stated time or 30 days, or get consent or refund (FTC)
  4. Send tracking

How do I get the first sales?

Start with people you can reach today.

  1. Tell friends, family and followers
  2. Post the product in use
  3. Share in relevant groups where allowed
  4. Ask early buyers for reviews

Common questions

How much does it cost to start?

With a free store and small stock, very little; costs grow with stock and marketing. The SBA suggests calculating startup costs before launch (SBA).

Do I need a website?

A store with checkout is enough to start.

How do I take payments?

Through your store's checkout with cards and wallets; US card processing on Stripe is 2.9% + 30¢ (Stripe).

What about sales tax?

Rules depend on where you and your buyers are; check local requirements or get advice.

Should I sell on marketplaces too?

They add reach; your own store keeps customers. Many do both.

How do I handle returns?

Publish a clear policy and process returns quickly.

Going further: scale and grow

Product photography

Invest in photos; they sell the product online.

Bundles

Bundles raise average order value and reduce shipping share.

Inventory planning

Reorder based on sales speed, not guesses.

Local delivery

Offer local delivery or pickup for nearby buyers.

Repeat buyers

Email past customers about new stock and refills.

Use AI for this

AI shortens store setup.

  1. Store plan. Draft name, categories and first listings.
  2. Photos. Create lifestyle images.
  3. Descriptions. Write product copy.
  4. Policies. Draft shipping and returns policies.
  5. Marketing. Plan launch posts.

Be careful

Make sure policies match what you can actually do.

Doing this on Pludor

Pludor gives you a free store with checkout, shipping and delivery zones, AI product photos and policies, ready the same day.

  • Free store
  • Shipping and local delivery
  • AI photos and copy
  • Point of sale for in-person

Free to start - no card, no item limit. Pay only for what you use past the monthly free amounts.

Open my free store

Sources

  1. FTC: Mail Order Rule
  2. SBA: calculate startup costs
  3. Stripe pricing

Checked 1 October 2026. Fees and rules change; follow the links for the latest.

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